Do Social Networks Improve e-Commerce?

Due to the social networking people have more interaction with each other. They can share and discus the issue or anything easily and can give the quick response. Social networking like face book, twitter, my space etc has the marvelous role for the internet users. Now they can make their own account and can share or spread their ideas in few minutes. They can update their information when they want. Users who sell or buy the things he becomes the part of business net work .And they gave the example of u Bid and eBay.
They analyse that social networking have a dramatic positive effect on online market places business. As a case study they discussed the overstock auction. They provide the background and information. It was launched in 2004.Same like e bay user can buy or sell their things on making account. And another thing a friend invited by the user can join this. Who was not member on this he could not transaction. Beside these sites the advertising on social network like face book, orkut play a significant role for increasing online customers.

Refrence
Do Social Networks Improve e-Commerce?
A Study on Social Marketplaces by Gayatri Swamynathan, Christo Wilson, Bryce Boe, Kevin Almeroth, and Ben Y. Zhao

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