E commerce stages of growth: strategic imperatives

In this paper discussed the stages of E commerce and its growth. They discussed the model of Gibson and Nylon. Gibson and Nylon wrote the article on this subject and tried to focus investigation on data processing. They describe the four stages .First phase is to think about invest and project initiation. Phase two is learning of technology and soon as possible of its adoption. Phase three is according to them management and control the things. And finally phase is diffusion of technology and wide spread of technology.
They claimed that their model further high light the revolutionary nature of e commerce which is illustrated by four stages of growth
• Initial e commerce
• Centralized e commerce
• Looking for benefit
• Global commerce
The focus of e commerce implementation has been extended. The organization always remains in try to wide their circle. In some cases organization expanded implementation to include the entire industry like import export and finance etc. level of maturity and collaboration play a significant role in the success of initiative.

Reference
E commerce stages of growth: strategic imperatives
Caroline Chan
School of Information Systems, Deakin University, Melbourne, Australia
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Deakin Business School, Deakin University, Melbourne, Australia
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