This article is about the new media research.
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Table of Contents
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Introduction
In a few years ago, compared with traditional print, radio media, "New media" refers to the range of very simple and easy to understand, that is to change the reading habits of the audience, so that the human information interaction into the real world of the Internet. United States, "Connection" magazine definition of new media: "All communication for all."
Since the 90s of the 20th century, the development of new media has changed in the global form of media communication; it not only changed the pattern of the media industry, but also affects social development.
What is new media?
The new media reader introduced new media research had eight propositions.
1 New media versus cyberculture
2 New media as computer technology used as a distribution platform
3 New media as digital data controlled by software
4 New media as the mix between existing cultural conventions and the conventions of software
5 New Media as the Aesthetics that Accompanies the Early Stage of Every New Modern Media and Communication Technology
6 New Media as Faster Execution of Algorithms Previously Executed Manually or through Other Technologies
7 New Media as the Encoding of Modernist Avant-Garde; New Media as Metamedia
8 New Media as Parallel Articulation of Similar Ideas in Post-WWII Art and Modern Computing
In fact, the so-called new media is with the Internet and network communications and actually Internet link of social phenomenon. ( For example: blog, digital television, iphone etc.)Digital technology-based Internet, mobile phones and other new media are becoming mainstream media, media forms to disseminate state and business conditions have changed new media dissemination of information to change the rules of society. New media culture object basically is the use of digital computer technology. Even new media was reduced to digital data from the software, you can also manipulate and any other data. However new media as computer technology used as a distribution platform, it means new media is the distribution of cultural relics exhibition. The so-called "new media" will not be "new", because most forms of culture will be distributed through the computer.
The new media reader introduced the new media field: a short institutional history.
“If we too see any modern cultural field sociologically, measuring its standing in digital and the importance of cultural institutions are devoted to it, such as museums exhibition, celebration, publications, conference, etc, we can say, in the case of new media (understanding for computer-based art activities) spent about 10 years history, because it moved to mainstream culture peripheral.” (The new media reader 2003 P13.) New media is a term. . The new media reader claimed that “In the 1990s a standard joke at new media festivals was that a new media piece requires two interfaces: one for art curators and one for everybody else.”P14
New media is a changing concept. Today there is an extension of network infrastructure, wireless problems, there is also the other new media forms, related to computer. These are all the new media. “New media studies is the exploration and investigation of digital culture.” (The Internet: An Introduction to New Media Edited by Leila Green P19). Today the internet is very useful for media and communications, entertainment, politics, defence, business, banking, education and so on; it is used as a basic tool. For example, Twitter, facebook, YouTube, Flickr and many other emerging applications are changing the way we express ourselves, communicate with our friends, and even engage in global political.
Although the digital divide problem has been discussed widely in relation to developing countries in the field of internet research, it is the most frequently cited by one of the Internet’s downfalls.
The Internet (as) An Introduction to New Media examines the internet as itself, but way is through our check our daily life, and use the Internet connection on the Internet other new media. Many changes caused by the rapid rise of new media and bring them into the popular culture. Not only reflects the excitement and the construction of new possibilities( The Internet: An Introduction to New Media By Leila Green P1).In this book, we can read many case studies from around the world, puts forward a concept of about the Internet, it is a kind of clear and up-to-date introduction to the social, cultural, technological and political world this new media forms of creation.
However, In the first part of the Remediation: Understanding New Media , Bolter and Grusin offer the notion of "remediation" as a way of thinking about new media. What they term "remediation" is "the formal logic by which new media technologies refashion prior media forms" (P273).
The book discussed the major new media visual: computer games, digital photography, photorealistic graphics, digital art, movies, virtual reality, mediated space, television and the World Wide Web. It uses a very structured form to explain our behavior when we are creating content for new media. There are three parts, the first one is discussing the theory of remediation, the second one is talking about the place of new media in American society and the last one is the place of the Self within the context of new media (Remediation: Understanding New Media).
New media is a term, For example, the new media has the possibility of a series of on-demand access to content at any time, any place, any digital device, and an interactive user feedback, creative participation and community media around the contents of the formation.
New Philosophy for New Media includes more than 70 illustrations. (black and white and color), from the works of these and many other new media artists. This whole passage serves no other end than to (mis-)represent post-humanist thinking as anti-humanism. Every priority given to technology becomes easily "technical determinism".( New Philosophy for New Media p.74) This book expanded Hansen’s vision, he separate this book in different ways in 7 chapters new media art theory, virtual reality, "digital facial image," and digital art. His was most convincing the specification in the last chapter, where how to embody the artist Douglas Gordon and bill viola open "experience sub perceptual inscriptions of temporal change (machine)."
Digital technology-based Internet, mobile phones and other new media are becoming mainstream media, media forms to disseminate state and business conditions have changed new media dissemination of information to change the rules of society. More contributors will be devolved themselves into teaching and researching for the new media and digital culture; then make efforts to adapt to the new digital materials. A digital-materialist age may come up because the contributors have shown us the current research in this new media field. Jos de Mul in The work of art in the age of digital recombination offered “Artists, from the prehistoric painters who engraved and painted figures on cave walls to new media artists whose work depends on computer technologies, have always used media.”(Digital Material: Tracing New Media in Everyday Life and Technology P95).
Conclusion
In the low-carbon era, new media for reducing energy dependence, and its scope and intensity of transmission is increasing. In contrast, the new media in the knowledge dissemination process is much more convenient. For instance, interacts hundred branches “Wiki to read” the way through the Internet platform making, may promote people's reading efficiency greatly.
New media today can be understood as digital. However the so-called "new media" will not be "new", because most forms of culture will be distributed through the computer. “If we too see any modern cultural field sociology, such as museum exhibitions, festivals, publications, conferences, and so on, we can say that in the case of new media (understood as computer-based artistic activities).” (The new media reader 2003 P13 ) Digital technology-based Internet, mobile phones and other new media are becoming mainstream media, media forms to disseminate state and business conditions have changed new media dissemination of information to change the rules of society.
Reference
Books
1. The New Media Reader
Edited by Noah Wardrip-Fruin and Nick Montfort
The MIT Press Cambridge, Massachusetts London England 2003
2. The Internet: An Introduction to New Media
Edited by Leila Green 2001
3. New Philosophy for New Media
Edited by Mark B. N. Hansen 2006
4. Remediation: Understanding New Media
Edited by Jay David Bolter, Richard Grusin 2000
5. Digital Material: Tracing New Media in Everyday Life and Technology
Edited by Marianne van den Boomen, Sybille Lammes, Ann-Sophie Lehmann, Joost Raessens, and Mirko Tobias Schäfer Amsterdam University Press
First of all the article titled ‘New Media Research’ is not only interesting but also quite relevant to the media study. In this article the author of the article tried to jot down the subject matter review of the topic.
To review the article critically one might figure out, firstly, the structure of the article is vey poor and very much irrelevant to the title of the article. Secondly, there is also lack of attention to detail found in the composition of the text in the article noticeable the words formatted in the introduction and conclusion parts are not the similar format of the text in the body of the article.
{{This a research about the hot topic new media. In this essay, Wenyao Zhang introduced the conception of new media and introduce the history of new media and how it influenced by the development of Internet and network .
Internet-based new media, such as portal websites, video websites, social networking websites, shopping websites and search engines, outshines traditional media in the areas of meeting customers' diversified and segmented requirements.Beside of this, based on this, the essay also analysis which factors contribute to the uprising of digital media.
Finally, in the last part of the essay, she talked about the development trend of new media in the future.
In conclusion,almost everyone even every organization in the developed world has become completely dependent on network and computers. Thus the emergence of new media is nevessary.(Jan van Dijk, The network society: social aspects of new media)}}
Reference:
{Book :The network society: social aspects of new media
Author :Jan van Dijk
http://books.google.com/books?hl=zh-CN&lr=&id=b7ktTPViIYMC&oi=fnd&pg=PA1&dq=new+media&ots=GGBJl7ImoX&sig=R316Utn4x3MBAbp8daN5VWPxCTI#v=onepage&q&f=false}