Pooja Raj Mp

WEB 2.0


This page contains the history, growth and the influence of Web 2.0 amongst the masses around the world. Today Web 2.0 plays a very important role in the day to day life of almost each and every person who has the correct access to the Internet. In fact Web 2.0 makes it more easier for each and every one to accelerate their day to day life. The term Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, user centred design,[1]and collaboration on the World Wide Web. The Web 2.0 sites helps people to communicate, interact and collaborate in social media. The Web 2.0 includes social networking sites, wikis, video sharing sites, hosted services, web applications, mishaps, and folksonimies. The term "Web 2.0" was coined in January 1999 by Darcy DiNucci, a consultant on electronic information design.

Unleashing Web 2.0 From Concepts to Creativity - Written by: Gottfried Vossen, Stephan Hagemann.

This book is about the history of Web 2.0. It briefs us about the revolution and the concept of Web 2.0. It gives us the message that Web 2.0 began with a conference brainstorming session between O’Reilly and Media Live International. Web 2.0 has rapidly become a label that everybody seems to be able to relate to.
The book is organized into 6 chapters:
1. A Brief History of the Web.
2. A Review of the Technological Stream.
3. Enabling Techniques and Technologies.
4. Sample Frameworks for Web Application Development.
5. Impacts of the Next Generation of the Web.
6. The Semantic Web and Web 2.0.
The first chapter gives us the history of Web 2.0 and even the terminology relevant to it and it includes the different types of e-commerce.

The second chapter has HTML code and tags, this chapter goes much deeper into the web service and WSDLs, the author even gives different internet references which are useful it talks about ‘Amazon’.

The third chapter is about Rich Internet Application, Software as a Service, Google and APIs.

The fourth chapter emphasis on the client-side and server-side frameworks .

The fifth chapter talks about the business side of Web 2.0. it categories the various types of business on the Web 2.0 network and gives a brief of all.

The sixth chapter talks about the ‘semantic Web and Web 2.0’, the basics, language, ontology’s, from tagging to ontology’s and back.

Making is connecting (the social meaning of creativity, from DIY to YouTube and Web 2.0) David Gauntlett.

This book is all about the consequence of what happens when people make things; it includes the conversation about Internet and World Wide Web- the place where we have seen everything, creativity flourishing in the recent years. “Creativity as defined in this book, is a process by which a symbolic domain in the culture is changed. New songs, new ideas, new machines, and what creativity is all about.”

The book is organised into nine chapters.
1. Introduction
2. The meaning of making I: Philosophies of craft.
3. The meaning of making II: Craft today.
4. The meaning of making III: Digital.
5. The value of connecting I: Personal happiness.
6. The Value of connecting II: Social capital and communities.
7. Tools for change.
8. Web 2.0 not all rosy?
9. Conclusion.
The first chapter talks about the introduction of the book. And the discussion about the title of the book “Making is connecting” the writer tells us that only when people make something then the next process of works starts. That is making is a way in which further connection starts.

The second chapter talks about the “The meaning of making I: Philosophies of craft” the detailed study of ‘making is connecting’ by looking at the offline, non digital life of the people making things for themselves and others. This is the activity we might call ‘craft’.

The third chapter “The meaning of making II: Craft today” talks about the development of thinking about the craft activity and making things. This chapter talks about the things people like to make naturally and design naturally for themselves. Till today people like to make things for themselves the way they wish it to be.

The fourth chapter “The meaning of making III:Digital” talks about the new form of producing, producing the inventions on the web or internet, as of the opposite of the physical, material process of craft work.

The fifth chapter “The value of connecting I: Personal Happiness” the writer here follows from the concept of making to connecting in this chapter he talks about the importance of connecting through social networks, highlights the friendly social connections for the personal indulgence.

The sixth chapter “The value of Connecting II: Social capital and communities” talks about how the government can use tools for the welfare of the public in one or the other form with the help of connecting.

The seventh chapter “Tools for change” here the writer talks about how internet and world wide web is used as a tool for change the different uses it gives to the people and the different ways in which it makes life more comfortable and easier for everyone around.

Mobile Web 2.0(The innovator’s guide to developing and marketing next generation wireless/mobile applications) Ajit Jaokar and Tony Fish.

This book is about next generation for of Web 2.0. It is about stimulating debate and explaining the possible scenarios that the inevitable change will bring. The most heated debate will probably be around the potential impact the mobile web may have on the worlds of mobile, media and web. Talking about the fact that a mobile device would bring about such a significance style to the communication system, media and web industries.

The book is organised into three different parts.
1. Part one
• The mobile data Industry.
• Content is King.
• Web 2.0 and Mobile Web 2.0.
• The seven principals of mobile Web 2.0.
2. Part two
• Factors affecting Mobile Web 2.0.
3. Part three
• Funding business models and strategy.

Part one of the book briefs us about the mobile industry. Stating that the most important person here is the customer. The manner in which the network works. Then it also states that the content is the main part of the story or the web page, so the main focus should be given to the content so that it catches the attention of the reader at once. It talks about the difference and similarities between Web 2.0 and Mobile Web 2.0. Then it briefs us with the main seven principles of Mobile Web 2.0.
Part two of the content gives a detailed view about the various factors affecting Mobile Web 2.0 and even the history of how mobile web browsing started and the various applications.

Part three contains the details about the funding, business models and the various strategies. The business models including salt pepper and social business networking.

Pro Web 2.0 Mashups : remixing data and Web services illustrated edition

This book is all about the various advanced strategies used in the elements of Web 2.0 mashups is nothing but a web page or application which combines data, from two or more sources to create new services.

The book is organised into nineteen chapters:

1. Learning from Specific Mashups
2. Uncovering the Mashup Potential of Web Sites
3. Understanding Tagging and Folksonomies
4. Working with Feeds, RSS, and Atom
5. Integrating with Blogs
6. Learning Web Services APIs Through Flickr
7. Exploring Other Web APIs
8. Learning Ajax/JavaScript Widgets and Their APIs
9. Moving from APIs and Remixable Elements to Mashups
10. Creating Mashups of Several Services
11. Using Tools to Create Mashups
12. Making Your Web Site Mashable
13. Remixing Online Maps and 3D Digital Globes
14. Exploring Social Bookmarking and Bibliographic Systems
15. Accessing Online Calendars and Event Aggregators
16. Using Online Storage Services
17. Mashing Up Desktop and Web-Based Office Suites
18. Using Microformats and RDFa As Embeddable Data Formats
19. Integrating Search

This book is basically about the various ways in which the ideology of the ‘Mashups’ has been used in different forms. It talks about the basic learning of the application to how its been used in various websites then even how to link it with Feeds and RSS. It speaks about blogs. It talks about how and which tools are used to create Mushups and how we can make our website Mushable. This technology is used for remixing online maps and 3D digital Globes. It helps in accessing online calanders and managing our events. Basically this application is an invention to Web 2.0 to make our life easier and simpler and more importantly this makes our life organised.

Library 2.0 Theory: Web 2.0 and Its Implications for Libraries.(http://www.webology.ir/2006/v3n2/a25.html?q=link:webology.ir/)

Jack M. Maness :MLS, University of Colorado at Boulder Libraries, 1720 Pleasant St., Boulder, CO, USA. Email: jack dot maness at colorado dot edu.
Received June 19, 2006; Accepted June 29, 2006.

In this particular site we have brief information about the main topic Web 2.0 and all the other form of applications and systems linked with Web 2.0. Firstly the writer starts with the Introduction explaining the meaning and the history of Web 2.0. The starting of the web 2.0 world. The article states that the invention of Web 2.0 would change the style of library are supposed to be. It becomes more interactive and fully assessable. They present us the new concept of Library 2.0. The best conception of Library 2.0 at this point in time would be a social network interface that the user designs. It is a personalized OPAC that includes access to IM, RSS feeds, blogs, wikis, tags, and public and private profiles within the library's network. With the help of this o person can just not find journals or books but even interact with the librarian and discuss topic. Library 2.0 is not just about finding or accesses but its about sharing in the community finally it is very important to keep in mind that web 2.0 will continue to keep rapidly changing and upgrading from time to time. And libraries must adapt to this rapid change coming up in the new age.

Groundswell (winning in a world transformed by social technologies) Charlene Li Forrester Research Josh Bernoff)

Groundswell is written by Charlene Li and Josh Bernoff. This book gives us an overview on how to use social media to strengthen customer relationships. The groundswell is nothing but a social trend where people rely on technology to
Get what they want from each other rather than personally.

The authors have put a pin in setting goals while people engage in the groundswell. They talk about five different objectives, to combine with the objetive of ente ring the groundswell. These would be the following:

1. Listening - To understand your customers
2. Talking - To let the customers know you understand
3. Energizing - Word of mouth
4. Supporting - Getting clients to help one another
5. Embracing - To work together for your business

In the chapter with customer profiles the authors talk about a very important part of Groundswell which would be the table of customers and their "Social Techno graphic Profile". They have done a detailed research on activities done by an individual, online. The tables give us an outline on which people are more likely to watch the online world (Spectators) versus on how they actively participate in it in various ways (creators/critics/collectors/joiners).

News online (Transformations and continuities) Edited by Graham Meikle & Guy Redden.

This book revolves around the changes and continuity which is taking place because of the online news system. These have reached a level where they transform information’s and software and building innovation and technology. This book talks about the online news in particular and how by the passing time and change in the trend it’s drastically affecting the new media. Although the internet has existed since decades but the communication platform now has changed rapidly. Earlier it was not that easy to share what we use to see on the news online and the spread of awareness was also slow, but with the new Web 2.0 social networking process the total concept has been changed, now the process is very rapid and quick the messages spreads in second with the help of news online and then transferring it to the social media. This book’s tries to state that news in its form is an organised form in which a journalist tries to portray the particular story in his own words. With the invention of blogs and wikis people try to interrogate their own ideas and then later people tend to run out of the topic. In a way it’s affecting the online news process. It’s important to leave this work to the professional Journalist’s. They would do their job in a best way and report the right thing. Basically it tries to bring out the affects of Web 2.0 on News Online.

How Web 2.0 is changing medicine

Dean Giustini, UBC biomedical branch librarian (ac.cbu|initsuig.naed#ac.cbu|initsuig.naed)

In this particular article the writer states that the introduction of Web 2.0, has brought a drastic and positive change in the system of information system. This particular application has added a vast knowledge into every field. He states that the more they use share and exchange information on web in a continuous manner the more open and creative platform it becomes. Web 2.0 is primarily about the benefits of easy to use and free internet software. Blogs and wikis play a very important role in the development of knowledge. Blogs are one to many communication tools. The excellent articles in the blogs help doctors to learn many new things which they have not come across in their medical experience yet. The use of RSS(Really Simple Syndication) makes it easy for the doctors to interact on a topic on blogs. The shutdown of Canadian Medical Association Journal was due to the . Web 2.0 is like a reflection of who exactly we are. The invention of Web 2.0 has the most influential technologies in the history of publishing as old proprietary notions of control and ownership fall away. This format of wiki and blogs may be the answer to the world about various questions what the book of medical science could not do till now.


Assignment 2.


What is web 2.0?
If we particularly try to look for single definition for the word Web 2.0, then probably we won’t find one
The explosion of information and the experience is known as web 2.0 where as web 1.0 was nothing but the information embedded on it. In the earlier days when people where introduced to web 1.0 it was very saturated and limited and mostly controlled by the immediate web owners and no third person can modify that. The success of the sites on those days depended on how well and attractive it was to the readers. It was just one-way communication. In present the introduction of web 2.0 has totally changed the system of browsing. It has brought a totally new user friendly interface in the process of the internet world. It’s not just information, its infotainment and communication from both the sides. It is something which approximately covers everything in it; it’s helpful in almost all the fields, you name it and u find it on web 2.0.(Sankar. k, Bouchard. S, 2009)

Web 2.0:

If in reality we try to get an exact definition for the word Web 2.0 then it might be equal to impossible because in the pace what internet is moving there can’t be one particular definition for the Web 2.0 as it would be soon out dated, because with the dynamic form of web which is been changes and updated every moment it’s very difficult to come to a conclusion o exact definition of the term. (Governer J, Hinchcliffe D & Nickull D, 2009.
Contents of Web 2.0:

Web 2.0 is the storm of concepts and terms consisting of:
• Social media
• Collaboration
• Sharing content
• Tagging
• Social networking
• Blogs
• Wiki’s
• My space
• Social software
• Facebook
• Social book marks
• Podcasting
• Mash-up
• YouTube
• Flicker
• Tag cloud (http://www.lmn.net.uk/events/30apr2008/PA.pdf)
The main things which follow up in today’s Web 2.0 are the things stated above. Its not just limited to these things as its rapidly changing day to day, the content also keeps updating and increasing on a day to day basis.

Tim O'Reilly's Web 2.0 'meme map'

This particular map by Tim o’reilly, who’s very closely associated with web 2.0 states the various concepts of web 2.0. According to him these are the widely seen concepts of the present times. He tells us that web 2.0 basically pulls out relevant data’s from the extreme depth and corners of the world and puts it together for the users to find what exactly they are looking for in the split of seconds, rather that a person spending his/her precious time doing research on what they are exactly looking for, this assembles the data for them just a few clicks away. ‘We are seeing the realisation and the emergence of much of the Interoperability promise.’ (http://www.ariadne.ac.uk/issue45/miller/)

The uses of web 2.0:
Business/buying perspective:
An example of shopping online –
The website for different goods.
Details of the goods.
Selecting various goods.
Forum for comments, quarries & help.
Making of payment.
Confirming the delivery.

These are the few simple steps followed for shopping online which is if we want to buy any product then it’s just a few clicks away at anytime of the day or night, this saves our time, energy and effort needed to search for a particular thing. This was just a simple example of just one aspect of web 2.0. We can see the example that the details of the products along with the buyer’s comments and suggestions are there, it helps the new buyers to get a broad idea about the product and even a chance to rate the product. Here lies the difference between web 1.0 and web 2.0. Similarly there are other tools in web 2.0 which have their wide uses. Likewise the social network names “face book” has so many advantages involved in it.
• Facebook has proved itself the most powerful customer-acquisition engine, it has attracted more that forty seven million users in the past three years using it’s skills of social marketing and distribution online.
• The forty seven million people on facebook are highly interactive and engaged with facebook for the benefit of themselves and the media too.
• It’s a social network advertising forum; the advertisers on this can expect a quick and fast response with quick profits as the area of coverage is large.(Shuen .A, 2008)
Likewise even flicker, blogs and many other apparatus and tools of the web 2.0 play their individual role making it easier and efficient for the web users and even making a good business in the online industry. Now coming down to the various principles of web 2.0:
• Web 2.0 frees the information on the web, which means it lets the data to be explored, used, discovered and manipulated by the masses/readers.
• It permits the usage of virtual data, that is previously only a limited group of people where permitted to access a particular data on a web page, but now any and every one can access the various information from anywhere in the world.
• It not limited to one way communications, it’s usually tow way communication and participation of each and every person plays a very important role.
• It’s the easiest way in which people can allocate any particular information in few single easy steps.
• It’s very much modulated by the inventors and users to make it much more user friendly.
• It’s basically about ‘sharing’ code, content, ideas, comments and everything on the public forum
• It’s about communication of various people in the open air and at the same time it is a smart form of applications, which is tricky to make the users smarter in their knowledge.
• It’s a remix of everything existing in it. From social networking, to information to entertainment and various other things.
• The long tail makes it increasingly cost effective for the fewer groups of people who share the same basic interests.
(Wallis. R :2005), (Lenhart, A., Horrigan, J., & Fallows, D 2004)


After describing some of the main tools of web 2.0 which are commonly known to all of us lets come down to the criticism of web 2.0. Although the users have the freedom to control, edit, accessing and availability, it does not be possible if the readers or users only when they show interest in it, if the web page is of no interest then it do not make much difference.(Geobel. R, Siekmann. J, Wahlster W 2010). We see that with the interventions of all the users sometimes wrong information is been posted to the pages which can sometimes mislead the readers and give wrong knowledge about various things. This in a way is bad for the masses. But on a whole it has got lot of advantages which help the users in all the possible ways.


• Geobel. R, Siekmann. J, Wahlster W (2010), Knowledge-Based and Intelligent Information and Engineering System ed 1st Mawson Lakes Campus, Australia.
• J, Hinchcliffe D & Nickull D, (2009), Web 2.0 Architectures ed 1st: O’Reilly Media Inc, Sebastopol.
• Lenhart, A., Horrigan, J., & Fallows, D. Content Creation Online, Pew Internet & American Life Project research report, February 2004.
• Sankar. K and Bouchard. S (2009) Enterprise Web 2.0 Fundamentals ed 1st: cisco press USA.
• Shuen. A, (2008) Web 2.0: A strategy Guide, ed 1st, O’Reilly Media Inc, Sebastapol.
• Wallis, R., "Library Map Live", Silkworm Blog blog, 23 July 2005 http://silkworm.talis.com/blog/archives/2005/07/library_map_liv.html
• Sites Viewed


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