The impact of customer trust and perception of security control on the acceptance of electronic commerce

In this article he discussed the security issue of e commerce and the impact on user behavior towards acceptance of e commerce. The numbers of internet users are increasesing dramatically day by day. Many users are reluctant to give the personal detail due to the security reason on the internet.
Costumers concern is the important role in the emergence of e commerce. Security is most effecting problem in international trade. It is all due to the vulnerabilities of the web community. Because when you give the personal information and trade someone then everyone can access your profile. So the threat of theft always inhabits the customer to do trade on e commerce.
He discussed the some basic requirement of e commerce like authentication, on reproduction, confidentially, privacy protection and data integrity. He also discussed the environment of trust in e commerce .Trust is the foundation of e commerce. He researched on the Davis model of TAM to present customer acceptance of e commerce. He selected the internet banking as domain for their research because for this everyone has to provide highly sensitive information.

Reference
The impact of customer trust and perception of security control on the acceptance of electronic commerce by Bomil suh and Ingoo Han

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